Nostromo Live has revolutionized the panorama of musical theater in Barcelona and Madrid. La Jaula de las locas (2018), La tienda de los horrores (2019) and Cantando bajo la lluvia (2021) are three superproductions directed by Àngel Llàcer and Manu Guix.

Minsk have made the campaign image for both productions, acording to their artistic direction, aesthetics and set design.

Rain is the essential element of this comedy and classic love story. A rain that nostalgically and ironically evokes the golden age of Hollywood silent movie stars. A rain that becomes the main star of this theater production, with  state-of-the-art systems that fill the stage with light where more than 1,000 liters of water rain down each performance. A rain that also becomes the image and essence of the campaign.

Minsk has conceptualized and designed the main image of the production. We have created a logo with letters that adopt the appearance of a carnivorous plant, the main protagonist of the work. We have also worked on multiple adaptations: from the poster to the hand program, in addition to buses, panel advertising, interventions at train and metro stations …

‘La Jaula de las locas’ was the first major production by Nostromo Live group. Based on Broadway production’s design, we made a custom adaptation. It was about maintaining the essence of the musical, although with its own personality. The entire campaign adopted fuchsia and large-scale neon typography as the common thread. In this case, we also carry out all adaptations and applications.